Life without feelings? Does one live at all then? Our feelings guide us through our lives, indirectly influencing the paths we take. Above all, our everyday life is influenced by them. We encounter one feeling every day: what and how we feel when we wear our clothes.

What’s special about this campaign is that the characteristics of the products (soft, light, warm, not constricting, etc.) have been brought to a higher, an emotional level within this campaign. This turns lifeless products into real life companions. It gives them human-like qualities and 'brings them to life', so that it is easier for the customer to identify with them.

Dir. DoP: Steven Lüdtke Conception, Creative Direction & Co-Directress: Helena Kuhnen Production: Sirensrock Exec. Producer: David Mitzkus Photographer: Caroline Mackintosh